Meet Chanel Corban: The Story Behind Beachy Baby

Every Beachy Baby piece starts with a simple idea — that baby clothes should feel as good as they look. Behind that idea, and behind the brand itself, is founder Chanel Corban, whose vision continues to shape every collection we release.

Where It All Began

Chanel built Beachy Baby around a genuine love for the coast and a desire to bring that relaxed, sun-soaked feeling into everyday baby fashion. The idea wasn’t just to create beach-specific clothing, but to design pieces that carry that same breezy, easygoing spirit into daily life — clothes that feel like a permanent holiday, even on an ordinary Tuesday at home.

A Design Philosophy Rooted in Comfort

From the very beginning, comfort has been non-negotiable. Every piece in the Beachy Baby collection is designed with soft, breathable fabrics chosen specifically for sensitive baby skin. But comfort was never meant to come at the expense of style — instead, the brand has always aimed to prove that practical and beautiful aren’t mutually exclusive, especially when it comes to dressing little ones.

From Soft Knit Sets to Statement Fringe

Over time, the collection has grown from simple, everyday essentials into a fuller wardrobe that spans soft knit sets, playful statement pieces, and everything in between. Each new design still carries that same founding thread — comfort first, style close behind, and a coastal sensibility running through every fabric choice and colour palette.

Designed for How Babies Actually Move

One thing that sets Beachy Baby apart is genuine attention to how babies and toddlers actually move through the world — crawling, reaching, wriggling, and generally testing the limits of every outfit they wear. Cuts and fits are designed with this in mind, prioritising ease of movement and flexibility over rigid, adult-inspired silhouettes.

A Style That Feels Elevated, Not Fussy

There’s a careful balance at play in every Beachy Baby design: elevated enough to feel special, but never so fussy that it gets in the way of actual play, exploration, and everyday life. That balance has become something of a signature for the brand, and it’s a big part of why so many families keep coming back season after season.

Growing With the Brand’s Founding Vision

As Beachy Baby continues to grow, that founding vision remains unchanged. Every new release still asks the same questions Chanel asked at the very start: Is it comfortable? Is it breathable? Does it capture that beachy, breezy feeling we set out to create? If the answer to all three is yes, it earns its place in the collection.

A Brand Built on Genuine Passion

What started as a personal love for the coast has grown into a brand trusted by families who want their little ones dressed in something soft, sun-conscious, and full of personality. That authenticity — a founder who genuinely lives and loves the coastal lifestyle she designs for — continues to shape every decision behind the scenes.

Looking Ahead

As the brand continues to expand, Chanel remains closely involved in every design decision, ensuring that Beachy Baby stays true to the values it was built on: comfort, breathability, and that unmistakable beachy charm.

The Community Behind the Brand

Beyond the clothing itself, Beachy Baby has grown into something of a community — parents sharing photos of their little ones in favourite pieces, tagging beach days and family milestones, and swapping styling ideas with one another. That sense of connection is something Chanel has always valued as much as the designs themselves, and it continues to shape how the brand engages with the families who wear it.

What’s Next for Beachy Baby

As the brand looks ahead, expect to see the same careful attention to fabric, fit, and coastal-inspired style extend into new categories and seasonal collections. Chanel remains hands-on with every step of the design process, ensuring that as Beachy Baby grows, it never loses the personal touch that shaped it from day one.

Why Families Keep Choosing Beachy Baby

At its heart, Beachy Baby isn’t just about clothing — it’s about a feeling. The feeling of a warm afternoon by the water, the ease of a good beach day, and the simple joy of dressing your little one in something soft, comfortable, and full of character. That’s the feeling Chanel set out to bottle from the very beginning, and it’s the same feeling every new customer discovers the moment their first order arrives.

The Personal Touch Behind Every Order

Even as Beachy Baby continues to grow, that personal, founder-led approach remains at the heart of the brand. It’s a reminder that behind every soft knit set and every fringe jumpsuit is a genuine story — one rooted in a love for the coast and a desire to share that feeling with families everywhere.

A Founder Who Leads by Example

Chanel’s own approach to parenting and coastal living informs the brand as much as any formal design process. Decisions about fabric, fit, and colour often start from a simple, practical question: would this work for a real family, on a real beach day, in real conditions? That grounded, practical lens continues to shape Beachy Baby at every stage of growth.

Many of the brand’s ideas come from ordinary, everyday moments — a walk along the shore, a lazy Sunday morning, the particular quality of light at a certain time of day. Chanel has always drawn inspiration from these small, unremarkable moments, translating them into fabric choices, colour palettes, and silhouettes that feel genuinely lived-in rather than manufactured to trend.

Balancing Growth With Craft

As Beachy Baby has grown, maintaining the same level of care and attention to detail in every piece has remained a top priority. Rather than chasing rapid expansion for its own sake, the brand has grown deliberately, ensuring each new release still meets the same standards of comfort and quality that defined the very first collection.

Connecting With the Brand

Many of the families who shop Beachy Baby say it’s this personal story — a founder who genuinely lives the lifestyle she designs for — that first drew them in, and it’s what keeps them coming back season after season for each new collection.

Discover the full Beachy Baby collection and shop the pieces that started it all.